Insights
The Real Importance of Budtenders
We’ve been inundated with the rhetoric that budtenders are the key to growing your brand, but what if that way of thinking no longer applies? We set out to understand the real importance of budtenders to the cannbis industry, and where you should be spending your marketing dollars.
Shopping Legal vs Illicit Markets
There remains an opportunity to attract consumers to purchase cannabis legally, as well as simply purchase the category themselves
Daily Consumers
Canadian Vice
Ethnicity and Cannabis
Cannabis Consumption by Province
The Rise of Stoner Moms
The Gradual High: Cannabis Incidence
Cannabis consumers are on the rise